Click on the below headlines to read complete article.
 
Electrum Marketing Selected as Branding Agency by Tobin Properties

August 16, 2011 - Ft. Lauderdale, Fla. – Electrum Marketing recently announced they have launched the initial phase of an extensive branding project for Tobin Properties, a South Florida-based company that develops, manages and supports commercial and residential properties. The branding effort, which coincides with Tobin’s 85th anniversary, will include strategic positioning, branding, business development strategies, and a consistent look and message for the company including sales collateral, website design, advertising and promotions, and brand delivery training.

“Tobin Properties has been around for 85 years because we are experts at what we do,” said Herb Tobin, Chairman and CEO. “As owners, we understand the challenges of property management. We selected Electrum Marketing because they realize that ours is a relationship business. Their branding expertise will present fresh opportunities while keeping our efforts on point.”

Electrum Marketing is a branding agency that works with businesses to find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries. For more information, visit www.electrummarketing.com.

Electrum Marketing Rebrands Law Firm Greenspoon Marder

April 26, 2011 - Ft. Lauderdale, Fla. – Electrum Marketing recently announced that the initial phase of an extensive rebranding project for Greenspoon Marder was completed. The rebranding effort, which coincides with the full-service business law firm’s 30th anniversary, consisted of a new logo, corporate identity package, website, print campaign, newsletter and collateral.

“The focus of our rebranding effort was to successfully highlight our 30 years of dedicated personal service while presenting the firm as modern and forward thinking,” said co-founding shareholder Gerald Greenspoon.

We also wanted to showcase how important our people are to our success and the success of our clients. Electrum Marketing helped us achieve that goal,” added co-founding shareholder Michael Marder.

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.  

CIMA Insight Offers Mystery Shopping and Brand Audits to Help Businesses Improve Customer Retention

March 17, 2011 - Ft. Lauderdale, Fla. – Electrum Marketing, a full-service branding firm, has announced the launch of CIMA Insight, a premier mystery shopping and customer experience research and measurement company.

"Stellar service is a differentiator," said Ellen Schlafer, President of CIMA Insight. " Most companies say they provide great service, yet most do not. What's worse is that they don't know it. That could result in lost customers and lost revenue."

Through mystery shopping, customer satisfaction surveys, brand audits, marketing campaign analyses and competitive analyses, CIMA Insight provides the intelligence needed to close the gap between a company's brand promise and its actual delivery. Only after gaps are identified can you enhance sales and service performance and ultimately improve customer satisfaction. Improved customer retention and repeat sales ultimately have a positive effect on profitability.

CIMA Insight was formed by Electrum Marketing, a full-service branding firm, to meet the growing demand for service delivery measurement. Focused on the elements critical to growing a strong brand, CIMA measures key behaviors that ultimately support your brand image and improve sales and service. CIMA Insight provides information, coaching tips, and access to training programs that address performance gaps. For more information about CIMA Insight, please visit www.CIMAinsight.com or call 954-318-1600.

Electrum Marketing Names Anne K. Smith Marketing Coordinator

March 7, 2011 - Ft. Lauderdale, Fla. - Electrum Marketing has just announced that Anne "Annie" K. Smith has joined the firm as Marketing Coordinator. Annie will be communicating with Electrum clients to expedite projects and present creative concepts, and managing Electrum Marketing's mystery shopping company, CIMA Insight.

"We're thrilled to have Annie on our team," said Electrum President and CEO Ellen Schlafer. "She started and managed her own small business so she has seasoned business skills and focus. Plus, she's traveled the world which provides a unique insight into each client project. Her fresh, creative ideas will result in better campaigns and happier clients."

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients' identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries. For more information, visit www.electrummarketing.com.

Electrum Marketing Adapts To Meet Changing Needs Of Financial Institutions

February 1, 2011 – Fort Lauderdale, Fla. – When Ellen Schlafer opened Electrum Marketing in 2004, de novo banks were opening at a healthy pace. This abundance of banks in need of identity and strategy presented Electrum with many opportunities to excel. Schlafer applied her experience as a former marketing and sales executive at several local, regional and super-regional banks to create winning brands for 12 de novo banks in Florida alone.

In its seven year history, Electrum has worked with more than 30 financial institutions in five states providing targeted, cost-effective strategies to find, get and retain customers and grow deposits. And while demand for Electrum's service has remained steady, the needs have changed.

"In 2009, when the last de novo was chartered, it was as if the de novo door closed and two more doors opened," said Schlafer. "We quickly became proficient in providing support to banks in raising capital and merger and acquisition communication. And, the need for both shows no sign of slowing."

Healthy banks preparing to purchase troubled institutions through FDIC-assisted transactions can benefit greatly from the mergers & acquisitions communication package compiled by Electrum Marketing that addresses key messages to employees, customers and the market in a sensitive and positive manner. The package also includes a comprehensive communications checklist that ensures even the smallest detail isn't overlooked, a budgeting template to eliminate surprises, and most importantly – a well-executed timeline.

Using a six phase marketing and public relations plan from pre-bid planning and due diligence to post-acquisition customer retention strategies, Electrum Marketing provides and coordinates processes that optimize customer retention and employee integration resulting in a stronger brand.

As well-capitalized banks hunt for troubled institutions to purchase, under-capitalized banks hunt for other game – the investor. Due to the weak economy and the resulting rise in foreclosures, regulatory agencies now require banks to maintain higher capital ratios and reserve greater allowance for loan losses. The additional regulatory reserve requirements have resulted in lower capital ratios, thus lower ratings from the for-profit Bank rating organizations. In response, many banks have undertaken capital raise campaigns and Electrum Marketing has been there to present the bank in the best professional light possible.

In addition to their experience creating and implementing marketing strategies for banks, the Electrum team has amassed strategic partners in the areas of mystery shopping, customer satisfaction measurement tools, branch design, competitive deposit rate reporting, and deposit fee generation.

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients' identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond. For more information, visit www.electrummarketing.com.