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Electrum Marketing Offers De Novo Bank Marketing Package to Start up Banks

Electrum Marketing has announced that they have developed a de novo bank marketing package for start up and emerging banks.  With the need to focus on the issues of raising capital, regulatory approval, site evaluation, selecting core processors, recruiting people and developing policies and procedures, banks can now get all the de novo bank marketing services in a package from a company that has experienced bankers on their team. 

The bank marketing team at Electrum provides the basic marketing tools banks need from  “in organization” though opening.  Their rollouts have included naming, brand identity, logo development, sales collateral and brochures, website design, marketing and competitive analysis, identifying target markets and implementing advertising and promotion plans.

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank advertising.  Because of our breadth of banking experience and knowing how to identify local market opportunities, we find ways to differentiate our clients in the marketplace,” said Ellen Schlafer, President of Electrum Marketing.

Electrum is a results-focused, creative marketing company that creates, builds and enhances brand from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Electrum serves clients in a variety of industries.

Costa Cruises Selects Electrum Marketing to Design Fall and Winter Brochures

October 2, 2005 - Ft. Lauderdale, Fla. – Electrum Marketing has announced it has been selected to design the fall and winter brochures for Costa Cruises, the Italian cruise line market leader in Italy and across Europe, which boasts 60 years of history.

Electrum will design the brochures that will be distributed to travel agents throughout the United States.  The brochures will include catalog-like information with details and profiles of each of the cruise ships and their schedules.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Moves Corporate Office to Commercial Boulevard

September 9, 2005 - Electrum Marketing will move its headquarters from Downtown Fort Lauderdale to The Exchange in North Fort Lauderdale. 

All departments including accounting, media, creative services and account services will move to the new office. "We have outgrown our current office in downtown Fort Lauderdale and this new location will accommodate our future growth," said Ellen Schlafer, president of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Named Marketing and Promotions Agency for Northwest Savings Bank

May 14, 2005 - Electrum Marketing has announced it has been selected as the marketing and promotions agency for Northwest Savings Bank – Florida. Northwest Savings is a $7 billion bank based in Warren, Pennsylvania.

“Electrum put us on the map in our local market!” said David Feinberg, Vice President, South Florida Market Executive.

“Entering the already crowded South Florida banking marketplace through a purchase, Northwest boldly offered an aggressive, competitive product.  We were able to drive new customers to the bank and they were able to expand existing relationships while creating a phenomenal growth in deposits and brand recognition,” said Ellen Schlafer, President of Electrum Marketing.

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

Electrum Marketing Named Agency of Record for Boca Pearle Vision Franchisee

March 15, 2005 - Electrum Marketing has announced that it has been named agency of record for Pearle Vision St. Andrews. “We chose Electrum as our partner because of their strong focus on measurements and results” said Dr. Ron Snyder, owner of the local franchise.  “Their focus on financial goals and brand consistency has helped us create an image and targeted plan that will support our efforts for growth.”

Pearle Vision is owned by Luxottica Group, a global leader in the design, manufacturing and distribution of prescription frames and sunglasses in the mid and premium priced categories. Luxottica is publicly traded on the New York Stock Exchange (LUX).

Electrum is a results-focused, creative marketing company that creates, builds and enhances brand from the inside out by focusing on a client’s identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Electrum serves clients in a variety of industries.

Electrum Marketing Named Branding Agency for LG2

January 12, 2005 - Electrum Marketing has announced that it has been named branding agency for LG2 – Lion Government Logistics Group, a company that provides warehousing and logistics to government and the military.

“We chose Electrum as our partner because of their strong focus on branding from the inside out,” said Terry Smith, Senior Vice President and managing Director of LG2. “Their focus on financial goals and brand consistency has helped us create an image and targeted sales plan that will support our efforts for growth.
LG2 is based in Dayton, Ohio and has an office in Quantico, VA and warehouses in the United States and in Europe.  The company is a Division of Lion Apparel, a company that makes military and government uniforms.

“LG2 is an innovative, aggressive company that promises better logistics services that ensure every soldier is equipped with what they need when they need it “ said Ellen Schlafer, president of Electrum Marketing.  “Because  LG2 has international warehouses, they are able to take advantage of faster delivery.  They have state-of-the art systems and online ordering, making them a company that is easy to promote.”

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.