October 28, 2008 - Electrum Marketing has announced it was selected to design new marketing brochures, presentation folder and website for Broward Bank of Commerce.   The de novo institution is dedicated to serving the needs of businesses with personalized service and cutting edge technology. With a wide array of business banking products and an experienced management team, Broward Bank of Commerce provides a different kind of banking experience- delivering service that exceeds expectations.

“We selected Electrum Marketing to design our materials not only for their design talent, but for their knowledge and contacts within the industry,” said Keith Costello, president and CEO of Broward Bank of Commerce.  “They have referred strong candidates to us and a strong team will play a vital role to our success.”

The Electrum Marketing team has over 50 years of combined experience in the banking industry. This extensive experience with banks and bank marketing enables the branding agency to successfully and effectively reach Broward Bank of Commerce’s target market.

“We are excited to work with Keith and the entire Broward Bank of Commerce team at this exciting stage in their development,” said Ellen Schlafer, president of Electrum Marketing.  “Our team of banking professionals is ready to act as a trusted partner and resource for the many needs they will have.”

Electrum Marketing is a unique branding agency that excels at helping businesses find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to website design, Electrum Marketing offers a full menu of branding services to clients in a variety of industries throughout the state of Florida and beyond.  For more information, visit www.electrummarketing.com.

September 6, 2008 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it has been selected as Branding agency, specifically for the rollout of a new product which will be marketed nationally, for Shay Financial Services, a Miami-based Investment Company.

The bank marketing team at Electrum is providing branding, sales collateral and brochures, and will develop target markets and promotion plans.  

“In addition to understanding the industry, we make our clients’ jobs easier because we know the compliance issues that surround bank marketing and combine it with outstanding creative work.  Because of our breadth of financial services experience and knowledge of how to identify target market opportunities, we find ways to differentiate our clients and their products in the marketplace,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

April 23, 2008 - Ft. Lauderdale, Fla. - Electrum Marketing has announced it has been selected as branding agency for Pinnacle Bank, a community bank based in Orange City, Florida.

The bank marketing team at Electrum will provide strategic planning, branding, sales collateral and brochures, website design, marketing and identifying target markets, and developing and implementing advertising and promotion plans.  The Bank specializes in SBA lending.  This specialty will become a part of the Bank’s branding campaign.

“In a volatile economic market, the bank is stable and positioned for growth,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.

March 5, 2008 - Electrum Marketing has been selected to create the corporate identity for StorValue Card Solutions, a stored value debit card company.  In addition, Electrum will create brand identity for marketable brands to three distinct markets: educational institutions, businesses and credit-challenged consumers. 

“Our product suite reaches every consumer demographic and it was imperative that we chose and engaged a marketing firm that could deliver a corporate identity and brand image for a successful launch and market recognition.   Electrum’s team exceeded our expectations and provided just that and more,” said Thomas Borzilleri, CEO and Managing Member, StorValue Card Solutions, L.L.C.

The marketing team at Electrum specializes in branding start ups and taking new products to market.  “StorValue Card Solutions’ product meets the needs of a variety of consumer demographics.  The company needed a creative solution for branding each distinctive product with its own unique identity,” said Ellen Schlafer, President of Electrum Marketing. 

Electrum Marketing is a branding firm that uses creative ways to help businesses find, get and keep customers. Electrum specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, and customer acquisition and retention strategies. Based in Fort Lauderdale, Florida, Electrum serves clients in a variety of industries.