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Electrum Marketing Partners With SNL to Offer SNL Subscriptions

Febuary 22, 2012 - Ft. Lauderdale, Florida – Electrum Marketing has announced its relationship with SNL Financial, the premier provider of financial data, breaking news, and expert analysis on business sectors such as banking, insurance, financial services, real estate, energy and media & communications.

For more than 20 years, SNL has been recognized as the gold standard for banking data, news and insight. Clients ranging from de novo banks to super-regional institutions use SNL to make important strategic decisions. SNL's leadership in the sector comes not only from the quality and timeliness of the data, but from an interactive platform that makes the data so easy to use. SNL provides exclusive analysis and in-depth data in real time, complete best-in-class GAAP and as-reported financials, and current news coverage and analytical tools.

SNL's database includes detailed profiles on more than 20,000 U.S. financial institutions, including all publicly-traded banks and thrifts, privately held institutions, and credit unions. SNL is the trusted information partner for 49 of the 50 largest commercial banks in the U.S. as well as hundreds of regional and community banks. 100% of the investment banks with any substantive financial institution industry practice are SNL subscribers.

“We routinely use SNL to assist our clients with strategic and tactical decisions,” said Ellen Schlafer, president and CEO of Electrum Marketing. “We are proud to be associated with SNL as a financial partner and offer this valuable resource to our clients at a preferred rate.”

BancTrac’s business alliance with Electrum Marketing can help enhance shareholder value for community-based financial institutions,” said Bill Hasapidis, president and CEO of BancTrac Solutions. “The combination of BancTrac’s marketing intelligence software and services with Electrum’s brand strategies and creative fulfillment can significantly improve customer profitability and retention. We look forward to a long and successful relationship with Electrum.”  For more information, please visit www.banctracsolutions.com.

Electrum Marketing is a branding agency that works with businesses to find, get and keep customers. Electrum Marketing specializes in branding from the inside out® by focusing on their clients’ identity, image, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries and specializes in financial services.  For more information, visit www.electrummarketing.com.

Electrum Marketing Aligns with BankTrac Solutions to Provide Intelligence to Banks

Febuary 13, 2012 - Ft. Lauderdale, Florida – Electrum Marketing has recently announced its relationship with BancTrac Solutions, a knowledge-based technology company that helps banks and financial institutions better understand customer relationships, customer behavior and assists in making more informed decisions and maximizing marketing ROI.

BancTrac's mcif EDGE™ enables banks to know more about their customers' relationships and banking practices and to better serve their customers through a clearer understanding their customers’ banking habits. There is little investment in time, commitment of human resources or hardware. There is no time-consuming training program and no need for systems maintenance. Designed with community banks in mind, mcif EDGE™ gives banks the industry's most convenient, power-packed arsenal of marketing intelligence tools.

BancTrac Strategic View™ is a customer information intelligence report that provides banks with a detailed understanding of their best opportunities for growth through a comprehensive and clearly organized package including maps, charts and tables. By harnessing the power of customer information, Strategic View™ delivers concise analysis and provides the information needed to develop action plans that grow revenue and profitability.

We are excited to offer such a valuable service to our clients,” said Ellen Schlafer, president and CEO of Electrum Marketing.  “I am confident that BancTrac Solutions will deliver results to our clients that will improve customer relationship management and to maximize marketing dollars.”

BancTrac’s business alliance with Electrum Marketing can help enhance shareholder value for community-based financial institutions,” said Bill Hasapidis, president and CEO of BancTrac Solutions. “The combination of BancTrac’s marketing intelligence software and services with Electrum’s brand strategies and creative fulfillment can significantly improve customer profitability and retention. We look forward to a long and successful relationship with Electrum.”  For more information, please visit www.banctracsolutions.com.

Electrum Marketing is a branding agency that works with businesses to find, get and keep customers. Electrum Marketing specializes in branding from the inside out® by focusing on their clients’ identity, image, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries and specializes in financial services.  For more information, visit www.electrummarketing.com.

Electrum Marketing Selected as Branding Consultant by NCCI Holdings, Inc.

Febuary 1, 2012 - Ft. Lauderdale, Florida – Electrum Marketing recently announced they have been selected as a branding consultant for the National Council on Compensation Insurance (NCCI). The focus of the project is to create brand positioning and a plan for reinforcing the brand through employee delivery. NCCI Holdings, Inc. is the nation’s largest provider of workers compensation data and information supporting more than 40 state governments and more than 900 insurance providers.

“NCCI is an established company with years of experience and a strong focus on their culture,” said Ellen Schlafer, president and CEO of Electrum Marketing. “Our job is to create brand positioning to ensure there is consistency of messaging and delivery.”

Electrum Marketing is a branding agency that works with businesses to find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries. For more information, visit www.electrummarketing.com.

Electrum Marketing Selected as Branding Agency by Rebecca Greenspoon, LCSW

January 17, 2012- Ft. Lauderdale, Florida – Electrum Marketing recently announced that they have launched the initial phase of a branding project for Rebecca Greenspoon, a licensed clinical social worker (LCSW).  The completed branding project will include a business development strategy, a website, collateral and a direct mail campaign.

Greenspoon, based in Delray Beach, specializes in a scientifically proven non-drug insomnia treatment. Having completed training with Dr. Gregg Jacobs of the Harvard Medical School, Greenspoon teaches patients to conquer insomnia by modifying thoughts and behaviors associated with sleeping. Unlike most sleep help programs, Cognitive-Behavioral Therapy for Insomnia (CBT-I) teaches the patient how to stop insomnia. And unlike sleeping pills, CBT-I is a natural insomnia remedy that has no side effects. In addition, she helps clients overcome depression, stress, phobias, anxieties, and addictions.

“The Electrum Marketing team is motivated to tell Rebecca’s brand story. She has the skills to help people who desperately need it and we welcome the chance to bring them together,” said Electrum president and CEO, Ellen Schlafer. “After working with several drug treatment hospitals, we understand the importance of counseling services.”

Electrum Marketing is a branding agency that works with businesses to find, get and keep customers. Electrum Marketing specializes in branding from the inside out by focusing on their clients’ identity, image and corporate culture, brand delivery, customer acquisition and retention strategies. From strategic planning to campaign evaluation, Electrum Marketing offers a full menu of branding services to clients in a variety of industries. For more information, visit www.electrummarketing.com.