Speaking to the media is a valuable opportunity to spread your message and reinforce your brand. It can also be extremely damaging if you aren’t prepared. And, since you don’t know when an opportunity might arise – the time to be prepared is ALWAYS.

Our media training will condition you to think about what the reporter needs to tell your story – briefly and in time to meet their deadline, anticipate what questions might be asked and prepare the best response, and take a proactive approach to manage the crisis and curtail rumor mongering giving you a solid foundation to build your position going forward.

Does your Board strengthen or weaken your brand? Your Board of Director’s effectiveness can positively impact your organization at every level. Unfortunately, it can make a less-than-positive impact as well.

An effective Board understands your business, has an understanding of the organization’s vision, culture and goals, and understands that open communication is vital to sound decision-making. Differences and disagreements are inevitable – even with the most effective Board. But how a Board confronts factions, alleviates conflicts and improves communication will determine its ultimate success.

Build Board Cohesion

• Improve collaboration
• Increase each Board member’s understanding of other Board members
• Identify and value what each member brings to the Board
• Enhance communication
• Create a decision-making process
• Ensure a balance of tactical and strategic topics that meet the needs of the organization
• Explore and understand areas of mistrust
• Implement resolution techniques to minimize conflict

Understand the Organization

• Gain perspective on the culture of the organization
• Engage in SWOT Analysis
• Understand the organization’s growth strategies
• Increase knowledge of the organization’s target market
• Understand local market trends and the competition
• Solidify the Board’s role in growing the organization
• Take a leadership role rather than a management role

Understand and define your organizational culture by examining behavioral tendencies, shared attitudes, values, goals and practices. Culture is influenced by every person who works for your organization… from the Chairman of the Board to part-time associates. And, it is most influenced from the top. That is, the higher the level, the greater the influence. Organizations have style tendencies. Look at accepted practices and use The Group Culture Report® to determine the style of your organization and how your personal behavioral style fits. The most successful and productive person is one who can adjust his or her style to the environment or situation.

Whether delivering sales proposals, making a speech or presenting to an audience, making presentations to groups of people differs from one-on-one relationship communication. Impact Your Audience!® will enable your employees to organize the presentation, analyze the audience, deliver the presentation using the “tell them what you’re going to tell them, tell them, tell them what you told them” approach, hold the interest of the audience by using a multi-media approach, engage the audience and be confident in delivering the message

Gain a competitive advantage and improve the effectiveness and adaptability of every member of your sales team. Selling with Style® provides a personalized sales profile for both new and experienced salespeople, that will identify their natural approach to the selling process and give them the tools to improve sales performance while effectively communicating your brand.

No matter what your service standards, it’s all about how your employees deliver the promise…whether serving the customer directly or serving those who serve the customer. At Your Service® will help you become proficient in identifying the processes that are critical to supporting your brand and will provide the service tools your company needs to deliver your promise.

A solid brand can be tarnished as a result of a less-than-perfect post merger or acquisition. The safest path to a solid corporate marriage and an even stronger brand is to fully understand how the business models of each company function individually and together. One “morning-after” merger issue is culture clash. The best way to avoid this is to take the best of both organizations, create an environment where individuals from both organizations are viewed as equals and communicate the vision, values and style of the new organization.

Personal profiling, organizational profiling and team-building activities are critical to a harmonious integration. Measure it, manage it and create the best.

Identify and understand your personal behavior style through an online assessment that will provide feedback designed to help you focus on:

• improving interaction with other associates
• building productive teams
• improving client interaction
• easing frustration and conflict

Your personal report covers a variety of behavioral characteristics, including:

• behavioral strengths and weaknesses
• motivating and demotivating factors
• communication approach
• management and selling style